Arriving stateside 2006, comes the first truly organic collection of make-up from
Australian cosmetic house NVEY Le Maquillage. This organic range of products, aptly
named NVEY ECO, is one of the few and most innovative of its kind to hit the U.S
market. A pioneer in the industry, NVEY ECO is a luxurious and comprehensive
collection of makeup colors suited for all skin types and ages and the only cosmetic
brand to be certified organic by the Organic Food Chain.
Maintaining the brands unique heritage as a natural, yet glamorous line of make-up,
NVEY ECO is one of the first organic cosmetics brands in the U.S market. Formulated
with a careful blend of plant and mineral ingredients, natural botanical extracts
and antioxidants, NVEY ECO products offer pure, gentle and beautiful make-up products
for the most discerning beauty buffs. Ingredients from this unique line of make-up
include Natural Beeswax, Rose Absolute, Jojoba Oil, Chamomile and selected prove
vitamins such as A, E and C Known for their restorative and soothing properties.
NVEY ECOs wide range of long-lasting eye shadows, bronzers, foundations, lipsticks,
and mascaras run the gamut in hues, textures, and finishes offering eco-friendly
make-up choices for sexy green consumers.
With the recent surge in organic products and more consumers looking to maintain an
organic lifestyle, NVEY ECO finally fills a void for consumers in search of beneficial
makeup in tune with the wellness lifestyle. Manufactured in Australia, NVEY ECO is made
with the most natural organic ingredients and contains the highest color value pigments
ensuring professional, easy-to-achieve application and results.
NVEY ECO is the green child of its parent company, NVEY Le Maquillage. With nearly 50
years of beauty at the helm, NVEY LE Maquillage, founded by Rohan Widdison, has been
one of the most trusted names and top-selling makeup brands in Australia and in other
countries around the world such as Italy, South Africa, India, and the United Kingdom.
NVEY Eco is the culmination of six stringent years of research, testing, and access to
the expertise that comes with NVEYs legacy in beauty industry.
JANE DIRR
President/CEO NVEY USA
With over 20 years experience in senior management and sales/marketing positions,
Jane Dirr brings her unsurpassed experience and understanding of consumers to NVEY
ECO. Prior to the start-up of NVEY ECO, Dirr was co-owner and President of Specialty
Films and Associates, Inc. With a primary focus on packaging for the global cosmetic
markets, Dirr comes to NVEY well-equipped to handle the launch of the color cosmetic
brand in the U.S. Despite an over-saturated U.S. makeup market filled with me too
companies, Dirr has successfully positioned NVEY ECO as one of the industrys most
important players.
SARAH J. CHEROT
Vice President Sales & Marketing / NVEY USA
Armed with years of experience in sales and marketing that includes a variety of packaging
mediums for the cosmetic, media, and retail consumer markets, Sarah Cherot is the marketing
foundation behind the NVEY ECO U.S. launch. Cherot brings a fresh perspective to the NVEY
ECO team, complementing the brands innovative, ethically-chic philosophy. Cherots
knowledge of the industry, creative business approach and personal commitment enable her to
easily convey the message that its OK to be green with NVEY!
B. ANTONIO
Chief Operating Officer / NVEY USA
With over 30 years of executive level management experience with Fortune 500 International
companies and a host of entrepreneurial start-ups, B. Antonio Cherot brings an unparalleled
expertise to NVEY ECO. His hands-on approach to business management ensures the enlistment
of a well-educated, talented, and dynamic team to support the launch and growth of the NVEY
ECO brand. Armed with a keen eye for implementing profitable strategic plans for an
organization, Cherots experience is critical to the success of NVEY ECO.
JAMES BROFFT
Artist / NVEY USA
James Brofft has been a licensed cosmetologist for over 19 years. After six years as a stylist
for the Saks Fifth Avenue Salon, Brofft moved to Paragon Salons, Inc. in Cincinnati. With a BS
degree in Environmental Studies and extensive worldwide aesthetics training in NY, LA, Montreal,
and Vienna, Brofft is more than qualified to endorse NVEY ECO as the core of its creative team.
Broffts approach to beauty is simple; Beauty is innate, style is cultivated, and fashion is
inherent to our means. Trends should be observed and only occasionally taken seriously! There
are no substitutions for eyeliner and mascara, but you can fake almost everything else with red
lipstick. Good shoes are important too!
ROHAN WIDDISON
Founder, NVEY Global Headquarters
Its fair to say that the founder of NVEY ECO, Rohan Widdison, knows a thing or two about makeup.
His mother founded the acclaimed Helene Abicair Beauty Therapy College in Melbourne in 1958 and
from a young age Widdison quickly grew to understand and appreciate the importance of the beauty
industry. While studying law, arts, and education in Australia and Europe, Widdison became
actively involved at the Helene Abicair College as Creative Director. His deepened interest and
belief in high quality, innovative makeup products led to the development of the NVEY ECO product
line.
ALANA MCCOURT
Artist and Educator, NVEY Global Headquarters
In 2005 Alana McCourt became the premier educator for the NVEY ECO product line. McCourt trained
in London at the Jemma Kidd Academy where she learned to enhance her inherent makeup talents and
worked as a freelance makeup artist for Londons busiest runway fashion shows. McCourt recently
joined the NVEY ECO team as the brands senior makeup artist, leading the education program at the
global headquarters.